Many companies skip the time and effort needed when it comes to proactive strategy work and focus instead on activities, often with little or no positive effect. Based on our experience and industry data, JOI recommends a plan based on a thorough strategy in order to fully achieve a beneficial impact for your campaign or work.

When we create a communication strategy together with our clients, we explain in detail how to attain the goals with the plan. Subsequently, we start focusing on the more operative parts of the assignment, and advise regularly in order to catch both foreseen and unforeseen events than can be positive or negative for our client.

The degree of transparency and insight in today’s business life regarding firms and organisations are relatively high. Few moments pass without media’s attention and scrutiny. A small slip can lead to unwanted publicity. Competition for media bandwidth is tough, while the supply of new channels is increasing, thereby requiring updated competency in order to navigate in this new media landscape.

JOI helps you build relations with journalists, influencers and other opinion leaders. Good relations are essential in order to be able to influence the perception about what is going on in your company or organisation with regards to media coverage.

“In a sudden moment, an unforeseen question from a media representative, a lack of judgement and coolness under pressure, and years of investment in public trust is immediately demolished.” It is a tough job to be able to deliver correct and balanced one-liners under pressure while being interviewed in radio or TV, or in a live debate.

JOI helps you formulate the message beforehand and practice delivering them under pressure in different types of settings and situations.

Information is only valuable when it is relevant for better decision making. You therefore need a proven methodology for business intelligence in order to make it work. We regularly monitor traditional media as well as social media in matters relevant to our clients.

We conduct our work by both manual and digital tools in order to extract the relevant information and distribute the intelligence to the right person in your organisation. We combine our reporting with senior advisory and recommendations in order to support management decision making.

We activate your strategies, from idea to execution, for example:

• External and internal events
• Press conferences
• Press and influencers meet-up
• Press-trips
• Press-releases
• Seminars/workshops
• Exhibitions, activating your participation

Every successful company will eventually experience a crisis of some sort, the question is not it, but when. A crisis comes unexpected, sudden and requires intensive attention from the organisation. A crisis puts a lot of pressure on those who manage it to communicate correct information in a swift manner. The crisis can affect people and trust in a negative way, create rumours and seriously damage your brand. A lot is a stake and JOI can make sure you are as prepared as one can be in the event of a crisis and support your organisation during the crisis-period and after.

That all communication is based on the terms of the recipient is an old truth that is still very valid today. JOI works with analysis and PR Planning in studying the target group in-depth to activate change. What drives them to think and act in a certain way and what will motivate them to change? The analysis gives us insights on which we base our work and methods in producing an idea that acts as a common denominator in all of your communication, messages, strategies and activities.

JOI helps to produce content in owned media channels such as:

• Social Media
• Blogs
• Newsletters
• Pods
• Presentations
• Websites
• In-house magazines