CEOs are underrepresented in social media

The international pr network ECCO has conducted an international survey of business leaders’ presence in social media. France comes first, followed by Norway and Australia. Swedish CEOs come first in 11th place. Hexagon’s CEO Ola RollĂ©n spans the Swedish Twitter list, but overall, few Swedish CEOs are active in social media. Corporate executives in the United States have by far the most social media audience.