About JOI illustration

About JOI

Every employee has a responsibility for its organisation’s relationship with its customers and the rest of the ecosystem in which it finds itself. However, certain relations require professional competency. Media relations is a field where we as a PR Agency can support you in managing a relevant dialogue with journalists and influencers, as well as with other parties who affect the collected understanding of your products, services and brand.

Your brand is constantly being evaluated by what others know about your organisation, what they think and they say about you. Their opinions and attitudes influence your success rate in fulfilling your targets and goals and as a consequence – your long-run profitability.

“JOI is your preferred partner when great media relations is crucial for your brand’s health”

Communication Services illustration

Communication Services

Hire JOI when internal resources and competency is scarce. We are an agile PR Agency with a proven track record and staffed with senior consultants.

Our clients can pinpoint the level of expertise needed for its projects through our bespoke and dedicated teams, teams who will produce sustainable strategies as well as implement and realise them hands-on.

When you hire JOI, you get access to our local and international network of specialists such as journalists, scientific experts, doctors, writers, filmmakers, designers, artists and more. Through ECCO, our global PR Network, we can assist your business all over the world.

Communication Strategies and Advisory

Many companies skip the time and effort needed when it comes to proactive strategy work and focus instead on activities, often with little or no positive effect. Based on our experience and industry data, JOI recommends a plan based on a thorough strategy in order to fully achieve a beneficial impact for your campaign or work.

When we create a communication strategy together with our clients, we explain in detail how to attain the goals with the plan. Subsequently, we start focusing on the more operative parts of the assignment, and advise regularly in order to catch both foreseen and unforeseen events than can be positive or negative for our client.

Media Relations

The degree of transparency and insight in today’s business life regarding firms and organisations are relatively high. Few moments pass without media’s attention and scrutiny. A small slip can lead to unwanted publicity. Competition for media bandwidth is tough, while the supply of new channels is increasing, thereby requiring updated competency in order to navigate in this new media landscape.

JOI helps you build relations with journalists, influencers and other opinion leaders. Good relations are essential in order to be able to influence the perception about what is going on in your company or organisation with regards to media coverage.



Media Training

“In a sudden moment, an unforeseen question from a media representative, a lack of judgement and coolness under pressure, and years of investment in public trust is immediately demolished.” It is a tough job to be able to deliver correct and balanced one-liners under pressure while being interviewed in radio or TV, or in a live debate.

JOI helps you formulate the message beforehand and practice delivering them under pressure in different types of settings and situations.

Outlook and Business Intelligence

Information is only valuable when it is relevant for better decision making. You therefore need a proven methodology for business intelligence in order to make it work. We regularly monitor traditional media as well as social media in matters relevant to our clients.

We conduct our work by both manual and digital tools in order to extract the relevant information and distribute the intelligence to the right person in your organisation. We combine our reporting with senior advisory and recommendations in order to support management decision making.

PR Activities and Events

We activate your strategies, from idea to execution, for example:

  • External and internal events
  • Press conferences
  • Press and influencers meet-up
  • Press-trips
  • Press-releases
  • Seminars/workshops
  • Exhibitions, activating your participation
Crisis Management

Every successful company will eventually experience a crisis of some sort, the question is not it, but when. A crisis comes unexpected, sudden and requires intensive attention from the organisation. A crisis puts a lot of pressure on those who manage it to communicate correct information in a swift manner. The crisis can affect people and trust in a negative way, create rumours and seriously damage your brand. A lot is a stake and JOI can make sure you are as prepared as one can be in the event of a crisis and support your organisation during the crisis-period and after.


That all communication is based on the terms of the recipient is an old truth that is still very valid today. JOI works with analysis and PR Planning in studying the target group in-depth to activate change. What drives them to think and act in a certain way and what will motivate them to change? The analysis gives us insights on which we base our work and methods in producing an idea that acts as a common denominator in all of your communication, messages, strategies and activities.

In-house channels

JOI helps to produce content in owned media channels such as:

  • Social Media
  • Blogs
  • Newsletters
  • Pods
  • Presentations
  • Websites
  • In-house magazines
CONTACT illustration



Postal address

Box 5216, SE-102 45 Stockholm, Sweden

Visiting address

Nybrogatan 34, Stockholm


+46 (0)70 734 08 04


Team illustration


Jenny Öijermark
Senior Communication Consultant

Jenny founded JOI communication in 2002. She has extensive experience from working with premium consumer brands as well as with B2B and the Government sector. She started out as a consultant in 1999 at the renowned PR Agency Jerry Bergström AB and has since been leading Swedish and Nordic communication campaigns, and functioned as an out-sourced head of communications for both private and public companies.


Rita Platzer
Senior Advisor

Rita is Senior Advisor at JOI communication since 2016 and is one of the most experienced PR consultants in Sweden with more than 35 years in the PR business. Rita has worked with high-level clients in health/lifestyle, pharma industry, food/beverages. Her focus has been on the Swedish market but in a highly international setting, with many multinationals clients based in other countries.

Mats Rydin
Senior Project Manager Events and Social Media

Mats Rydin is a senior project manager and digital marketing consultant. He is specialized in event production and digital marketing campaigns, with an added emphasis on social media channels. He produces content for web and SoMe-channels. Mats has done work for small and large clients in IT, Automotive and Med-tech. Mats has extensive international experience, both from his 6 years in the US and also from working with Nordic accounts’ international business and projects.

Annika Juhlin
Project Manager and Copy

Annika Juhlin, Project Manager and Copywriter, Advertising and Communication. Annika has a broad knowledge within the communication area. Her experiences from creative, strategic and team leading work, combined with business education, constitutes the basis for the holistic perspective which is characteristic for her way of working.

JOI in the loop illustration

JOI in the loop



CEOs are underrepresented in social media

The international pr network ECCO has conducted an international survey of business leaders’ presence in social media. France comes first, followed by Norway and Australia. Swedish CEOs come first in 11th place. Hexagon’s CEO Ola Rollén spans the Swedish Twitter list, but overall, few Swedish CEOs are active in social media. Corporate executives in the United States have by far the most social media audience.

Read more in the Summary..